Your brand. Every pixel.
Your logo, your colours, your domain. The Hotline name disappears completely: delegates book, learn and collect their certificates on your site and see only your brand.
A white-label LMS is a learning platform you run under your own brand instead of a vendor's. The software is ours; the experience is entirely yours. Your delegates sign in beneath your logo, move through an interface painted in your colours, reach it at your own domain and never see the word "Hotline" at all, which is the point: the platform should feel like something you built, not something you rent.
That matters whether you sell training or run it internally. For a training provider, your brand is the product: a generic vendor logo on the booking page or the certificate undercuts the premium you are charging for. For an internal team, a branded platform sits naturally alongside your other company tools, so adoption is higher and the experience feels official. White-labelling removes that tension completely, on both fronts, without a single line of code from you.
Everything is customisable.
Built for both use cases.
Internal training teams
Your employees see a training platform that looks like it was built in-house. It reinforces your employer brand and keeps the experience consistent with your other internal tools.
Common setup: learn.company.com with company logo and brand colours.
Training providers
Your customers and delegates see your brand, not ours, from the search result and the booking page to the certificate. Hotline for training providers.
Common setup: academy.trainingco.com with full commercial branding.
Branding in four steps.
Open Settings > Branding
From your admin dashboard, open branding settings.
Enter your custom domain
Type your domain (e.g. learn.yourcompany.com) and add a CNAME record pointing to hotlinelms.com. Tell us when it resolves and we issue the certificate.
Upload logo and favicon
Drag and drop your logo. It appears in the nav, login page, and emails.
Set your brand colours
Pick your primary and secondary colours using hex codes or the colour picker. The entire UI updates in real time.
How the branding works under the hood
You set everything from the admin dashboard, but it helps to know what is happening underneath so your IT team knows there is nothing to maintain.
Your domain, served over HTTPS
You point a CNAME record at Hotline (for example learn.yourcompany.com), tell us it is live, and we issue the TLS certificate for it. Delegates get a padlock and your address in the bar, with no renewals for you to track and no shared subdomain in sight.
Colours that flow through the whole interface
Your primary and secondary colours are applied as design tokens, so they cascade through buttons, links, headers, progress bars, badges, and charts in one pass. You are not restyling screens one by one; you set two or three values and the entire platform follows.
Email sent as you, not as us
Joining instructions, invitations, password resets and certificate emails carry your logo and name. You can also send from your own domain so messages land in inboxes looking like the rest of your company's mail, not a third-party notification.
Per-organisation branding for multi-client setups
If you serve several clients or run distinct internal divisions, each organisation can carry its own logo and colours on top of your platform defaults. One account, many branded front doors, no duplicate setup.
White-label LMS questions
A white-label LMS is learning software you run under your own brand. The platform is built and hosted by the vendor, but your learners only ever see your domain, logo, and colours. On Hotline, that branding reaches the booking pages, the login page, the full learner interface, certificates, and the emails delegates receive.
Yes. You can serve the whole platform from a custom domain such as learn.yourcompany.com or academy.yourbrand.io. You add a CNAME record at your DNS provider and tell us, and we issue the SSL certificate for you. Self-service certificate provisioning is on the roadmap.
No. There is no "Powered by" footer, no watermark, and no Hotline name anywhere in the delegate experience. Your brand is the only one present.
Yes. Emails such as joining instructions, invitations, password resets and certificate notifications carry your logo and branding rather than ours. You can also configure sending from your own email domain so messages match the rest of your company mail.
No. Logo, favicon, and colours are configured from the admin dashboard in a few minutes with no code. Custom CSS is available if you want to fine-tune specific elements, but it is optional, not required.
Yes. Beyond your platform-wide branding, each organisation within your account can apply its own logo and colours. That suits training providers serving multiple clients and larger companies with distinct divisions.
For training providers, every plan includes your brand, your own domain and no Hotline name, and Group adds several brands under one account. On employer plans, white-label and a custom domain start at Professional. The pricing page has the full comparison.
See your brand on Hotline.
A 30-minute walkthrough on a demo training business, from the booking page to the certificate.